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Tadano Italthai Co.,Ltd. , a Thai-Japanese joint venture, unveils its new role in penetrating all crane and lifting equipment segments with “world-class products and excellent services” with a goal to become the No.1 player in Thailand’s lifting equipment amid burgeoning demand from the construction industry and over 40 megaprojects.

Mr. Koichi Tadano, President and CEO of Tadano Ltd, Japan, a world-class producer and distributor of construction cranes and etc, said that Thailand’s crane and lifting equipment has shown impressive growth and this, as well as the Thai government’s plans for numerous megaprojects, encouraged Tadano to reengineer “Tadano Italthai Co.,Ltd.’s” management structure. Tadano Italthai will now become Tadano’s sole authorized distributor of Tadano’s crane and lifting equipment in Thailand and Lao PDR. Previously, its product portfolio contained only cargo cranes.

The change follows Tadano and Italthai Industrial Co., Ltd.’s decision to step up the 30-year cooperation, which led to the establishment of Tadano Italthai in 2017 as a flagship business vehicle in Thailand and Lao PDR. Tadano Italthai has since chalked up success in terms of sale revenue and customer base that covers small contractors to large companies. Such success convinced both parties to strengthen their